Digital editorial - October 23, 2022
As you know, I’m a rather ardent defender of digital sovereignty. As such, there is something that has been bothering me for a long time among our French digital actors… It is this unpleasant mania of finding Anglo-Saxon sounding names for companies or products, and you only have to look at the most famous ones to see that, and there are many and many examples. Is it a cruel lack of imagination or are we totally subservient to the Anglo-Saxon culture?
However, French industry, especially in the luxury sector, but not only, has been able to use prestigious names that have conquered the international market, such as Hermès, Louis Vuitton, Dassault, and many others… It is therefore not to be feared that a French name is an obstacle to internationalization.
Is this submission to American hegemony not a sign of an abdication of our will to be a recognized reference in the digital world? I remind you that a major telecommunications company was called Alcatel, etc…
I know that this little word of bad humor is derisory, but I allow myself to put it there!